PEZ at the 2026 ISM Trade Fair: All Images and the Special Giveaway for Visitors

The ISM

Internationale Süßwarenmesse in Cologne 

is far more than just another 

industry appointment. 

 

As the world’s largest trade fair for confectionery 

and snacks, it represents a central meeting point

 for the international food industry. 

Each year, the global sweets community gathers

 at the Cologne exhibition grounds to showcase innovations,

 initiate partnerships, and set the 

tone for the year ahead.

From February 1–4, 2026, PEZ once again 

made ISM a fixed date in its calendar. 

 

The objective was clear: 

establish new business relationships,

 present products in the spotlight of the global trade 

audience, and further strengthen networks 

within the industry. 

 

With a slight delay, we are pleased to present 

a closer look at the impressive PEZ booth. 

Spotlight on Innovation: 

PEZ Shock Headz Sour

Taking center stage this year was the exciting 

new product launch: Pez Shock Headz Sour.

 

The Shock Headz appear as bold, stylized skulls, 

design that immediately catches the eye. 

This skull motif is not only featured prominently

 on the packaging; the candies themselves

 are molded in matching skull shapes,

 reinforcing the edgy and distinctive concept.

 

Available in convenient 25 g bags, visitors

 could choose between two electrifying flavors:

 Electric Apple and Buzzing Strawberry. 

The combination of sour taste and striking skull

 design gives this line a strong shelf presence 

and clearly positions it toward a younger, 

trend-driven target group, while naturally sparking

 curiosity among collectors as well.

 

Of course, no PEZ trade fair appearance 

would be complete without the current dispenser assortment. 

 

The display cases at the booth showcased a strong 

and diverse 2026 portfolio,

 including dispensers from: 

Minecraft, 

Hello Kitty,

 Hot Wheels Monster Trucks, 

Super Mario, 

or the brand new Toy Story dispensers.

 

For collectors, these showcases are always a 

highlight, offering a first glimpse at new molds,

 licensed collaborations, and future must-haves

 for their collections.

 

The Essential Trade Fair Goodie

And what would a trade fair be without an exclusive giveaway?

Unlike the Sweets & Snacks Expo in the

 United States, where limited-edition PEZ dispensers

 (restricted to 1,000 pieces) 

are traditionally distributed, 

PEZ International opted for a different but 

equally stylish approach this year.

 

Visitors to the ISM booth received a high-quality 

stainless steel drinking bottle featuring 

the striking new Candy Pattern design. 

A practical yet collectible keepsake that perfectly 

combines branding and everyday functionality.

 

 

We warmly congratulate PEZ International on

 a truly successful trade fair appearance and 

hope the team enjoyed an inspiring and 

productive time in Cologne, 

filled with engaging conversations, valuable 

contacts, and promising new opportunities.

For PEZ collectors, ISM 2026 once again proved:

 the world of PEZ continues to evolve, 

creatively, globally, and with unmistakable charm.

Happy Collecting!