This news is sure to delight sports enthusiasts
within our PEZ communities, as well as all
those constantly on the lookout for licensed
PEZ merchandise to add to their
PEZ rooms and display cases.
Starting in March, the range of licensed PEZ products
is set to expand.
As announced in a press release today
by VMI Sports®, the company has entered
into a multi-year licensing agreement with
PEZ Candy Inc., marking an
exciting new chapter for PEZ enthusiasts.
VMI Sports®, a leading brand in the sports nutrition industry, is thrilled to announce its official entry into a multi-year licensing agreement with the iconic PEZ Candy brand. This partnership marks an exciting new chapter for VMI Sports® as it brings nostalgic PEZ® flavors to its innovative lineup of fitness and performance products.
As part of this collaboration, VMI Sports® plans to launch PEZ flavored products across multiple beverage and powder categories. The initial lineup will include the KXR Pre Workout Ready-to-Drink (RTD), Creatine Powder, and Aminogex® Amino Acids Powder. The highly anticipated KXR® Ready-to-Drink will be the first to debut, with a tentative release date set for March 1st.
While cherry, grape, and orange PEZ flavors will headline the initial launch, VMI Sports is committed to expanding the flavor offerings across all product categories in the future.
“We’ve been working closely with the VMI team to develop a great tasting line of sports nutrition products and these PEZ-inspired flavors will not disappoint! We’re excited to build out this line with VMI”, said Christian Jegen, CEO/President, PEZ Candy, Inc.
The initial rollout of PEZ flavored beverage products will be available at select Gold’s Gym Corporate locations Nationwide, as well as One Life Fitness Clubs, and other Health Club chains across the US beginning in March. The proceeding powder products rollout will be launched in several major grocery chains including Hy-Vee Supermarkets, with more to be announced later this year.
You can read the full press release here.
Happy Collecting!
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