Sometimes things happen in quick succession,
as it did in this case.
Last week we exclusively reported to you that
two new PEZ promo bees will be released shortly.
Today we have the first look at it for you.
The two new PEZ bees were commissioned
by the LOWA company as a customer-specific
order from PEZ International.
is a sports shoe manufacturer from
Germany, founded in 1923 in Jetzendorf, north of Munich.
The company name stands for the initials of
LOrenz WAgner,
the company founder.
With almost 3 million shoes produced per year,
it is one of the leading brands in the field of mountain
and outdoor shoes in Germany, Austria and Switzerland.
In total, LOWA sells its products in 75 export countries.
Bee protection is important to LOWA and is
therefore sending a strong signal with an
initiative on its own doorstep.
Since LOWA is particularly interested in the topic
"Save the bees",
there is a great promotion for the kids in spring:
when you buy a LOWA children's shoe, you get one of the
popular PEZ dispensers in the shape of a bee,
which has been known and loved for generations of children
(at participating dealers and while stocks last).
Even if the two bees look like the two PEZ bees that
appeared last year at first glance,
there are definitely some special features
that will make our collectors enthusiastic.
First and foremost,
of course, is the new stem print with the LOWA logo.
But our PEZ card collectors will also be delighted.
The customer-specific LOWA Kids PEZ card is a real eye-catcher.
As you can see from our photos,
both the front and the back of the card turned out great and special.
And if that weren't enough,
this time there's also something for all the PEZ candy fans.
Two new PEZ candies have been designed
for this, with the imprint "motley playmates"
(for every adventure).
Hopefully we'll get the chance to add these
two pretty PEZ bees to our collections,
it seems this might prove to be the right challenge.
But that's what makes the whole thing so exciting.
More Info about LOWA can be found here:
Happy Collecting!
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