Today,
we have prepared something truly
special for you once again.
We are delighted
to give you an exclusive First Look at a
fantastic new PEZ dispenser.
However, to give you deeper insight into the
story, origins, and facts
surrounding this special
PEZ dispenser, we need to take a step back.
The World Expo 2025 will take place from April 13, 2025,
to
October 13, 2025, in Osaka-Kansai, Japan.
The central theme of the Expo is
"Designing Future Society for Our
Lives."
What is a World
Expo?
A World Expo, is an international event where
countries and global
organizations showcase their
latest innovations, developments, and
achievements.
The concept of a World Expo was born out of a
desire to present
a nation’s industrial progress
and technological advancements to the world.
The
first Expo was held in 1851 in London and
featured a wide range of groundbreaking
inventions,
including the first typewriter, the first toothbrush,
and the first
steam locomotive.
How is a host city
selected?
The host city was chosen on November 23, 2018,
by the Bureau International des Expositions (BIE).
by the Bureau International des Expositions (BIE).
Competing bids came from
Yekaterinburg (Russia), Baku
(Azerbaijan), Osaka (Japan)
and Paris (France).
Why Osaka, Japan?
On November 22, 2016, France submitted
Paris as a candidate for Expo 2025 to the BIE.
This triggered the official bidding process,
giving other cities six months to submit their proposals.
The deadline for applications closed on May 22, 2017,
with four candidates:
2018, citing financial concerns.
On November 22, 2016, France submitted
Paris as a candidate for Expo 2025 to the BIE.
This triggered the official bidding process,
giving other cities six months to submit their proposals.
The deadline for applications closed on May 22, 2017,
with four candidates:
- Japan – Osaka
- Azerbaijan – Baku
- Russia – Yekaterinburg
- France – Paris
2018, citing financial concerns.
During the 164th
BIE General Assembly on
November 23, 2018, Osaka won the bid in
the
second round of voting. In the first round, Baku
was eliminated with only 23 votes,
while Osaka
received 85 votes
and Yekaterinburg 48
votes.
In the final round, Osaka triumphed with 92 votes
to Yekaterinburg’s 61
Incredible Facts About the World Expo 2025
The 155-hectare Expo
site is located on the artificial Yumeshima
Island, 10 kilometers from downtown Osaka.
This is
Osaka’s second
World Expo, following the Expo
1970.
158 countries are
participating, with around 40 countries building their
own pavilions.
Over 28 million visitors
are expected, along with participation from
158+ countries and 25 international organizations.
158+ countries and 25 international organizations.
Austria Meets Japan
As Austria’s fourth-largest
overseas market and second-most
important trade partner in Asia (after China),
Japan’s role as the host of Expo 2025 holds great
significance for Austria.
important trade partner in Asia (after China),
Japan’s role as the host of Expo 2025 holds great
significance for Austria.
The Expo
is more than just an event—it is a unique
opportunity to strengthen Austria’s outstanding
relations with Japan in the fields of business, science, and culture.
opportunity to strengthen Austria’s outstanding
relations with Japan in the fields of business, science, and culture.
Austria’s
Contribution – "Composing the Future"
Music serves as a bridge
between
Austrian and Japanese culture.
Austrian and Japanese culture.
Austrian classical music is particularly beloved in Japan.
That’s why Austria’s pavilion at Expo 2025
embraces a musical
interpretation of the Expo’s theme
"Designing Future Society for Our Lives"—
under the slogan
"Composing the Future."
"Designing Future Society for Our Lives"—
under the slogan
"Composing the Future."
![]() |
Austrian Pavilion at the Osaka 2025 World Expo, picture from Bundesministerium Arbeit und Wirtschaft |
The Austrian Pavilion, part of the
"Empowering Lives" segment, features a
visually spectacular spiral wooden sculpture that,
upon closer inspection, reveals itself to be a
"Empowering Lives" segment, features a
visually spectacular spiral wooden sculpture that,
upon closer inspection, reveals itself to be a
giant musical
staff.
This design serves as both the highlight and
guiding element of the exhibition.
The centerpiece
of the pavilion is the Dome
of the Future, guiding element of the exhibition.
where visitors can engage with the concept
of the future
through interactive elements.
Guests influence the exhibition’s content and
contribute
to an AI-generated
visual and auditory experience.
In line with the theme "Composing the Future,
" this futuristic composition emphasizes that
Austria offers more than just music and culture,
it presents itself as a diverse, modern nation that
respects
its traditions while embracing innovation
More info can be found here.
![]() |
Left: Super rare Austrian Advantage PEZ Mascot from 2024 (not available anymore, all habe been given out, Right; new 2024 Hello Kitty Austria Expo 2025 Mascot |
WKO - AUSTRIA & PEZ
This marks the second special PEZ dispenser created for Japan.
After PEZ produced the red, white, and red PEZ mascot
with the Advantage Austria logo on the stem for the
Austrian Economic Chamber’s China Connect 2024 event
last year in a super limited edition, and only a few
of these dispensers made it into collections,
another special dispenser is now coming.
(you can read more about it here.)
For the current World Expo,
PEZ and the Austrian Economic Chamber have
come up with something truly special.
The
Hello Kitty
PEZ dispenser was chosen,
as Hello Kitty has conquered the world from
Japan over 50 years ago.
The colors, with the red bow, white head, and red stem,
reflect the national colors of Austria, making this
dispenser the perfect symbol to connect Austria and Japan.
The "Austria Composing the Future" print on the
stem perfectly complements the slogan
for the expo.
A special compliment also goes to Sanrio, the licensor
of Hello Kitty, for enabling this special version.
stem perfectly complements the slogan
for the expo.
A special compliment also goes to Sanrio, the licensor
of Hello Kitty, for enabling this special version.
The dispenser will definitely be available at the
Austrian Pavilion at the expo, and with
10,000 dispensers being produced,
hopefully, more of them will find their way into
Austrian Pavilion at the expo, and with
10,000 dispensers being produced,
hopefully, more of them will find their way into
collections this time.
We can already see some PEZ collectors
looking for flights to Osaka, and surely some of our Japanese
PEZ friends will also make their way to Osaka.
We wish all exhibitors, participants and visitors a lot
of fun and success at the expo.
Happy Collecting!
![]() |
Austria PEZ over the years. Thank you Momo for the pictures. |