PEZ has been innovative,
modern and trendy for decades and
always ahead of its time,
which is why we love PEZ and our hobby so much.
This has happened again now,
as over the last few months the marketing
department at PEZ International (Europe) has dealt with
the brand and given the brand a rejuvenation
package that is quite impressive.
While global PEZ fans might not notice
the changes, our collecting communities will
immediately embrace the new designs
and of course keep an eye out for them.
We are pleased to be able to introduce you to the most important changes
to PEZ in the next pictures.
Above all, the much-loved PEZ logo has been
gently changed and now stands out even more.
This results in many other extensive changes
that affect the entire range.
What will delight many of us are the newly
designed PEZ Candy Packs, the Blister Cards,
but also the Dextrose packs or the PEZ Candy Bags.
At this point we have to note that with
such a major change there is a certain
“transitional phase”
from PEZ International (Europe)
where the old and new design will still be somewhat mixed.
This is how PEZ presents itself in a new look:
NEW PEZ LOGO!
The PEZ logo has been
slightly redesigned to make
it even more visible.
NEW PEZ
CANDY PACKS!
The background in bubble design matches the flavor, which also makes the mascot stand out better.
The PEZ logo gets more space and stands out even more.
PEZ CANDIES
THE NEW DESIGN!
The bubbles form a simple background for the logo and the PEZ Candy mascots.
At the same time, they act like spotlights and put the sweet candy mascots in a good light.
The strawberry PEZ candy now has a red background instead of green.
OTHER PEZ CANDY
FLAVORS!
Whether SOUR, FIZZY
or COLA, all
PEZ candy packs
appear
in new splendor!
NEW PEZ CRANBERRY FLAVOR!
The new Cranberry PEZ Candy replaces
Cookies in the Christmas range. NEW PEZ BLISTER CARDS!
The bubble design and the new PEZ Logo
can also be found on
the new PEZ Blister Cards.
Where the product name has also been changed
from Fruit Mix and Exotic Mix to
FRUIT FLAVOURS and EXOTIC FLAVOURS.
The change is best visible in our next pictures
where we have shown you the old PEZ blister cards
next to the new PEZ blister cards.
COLA & CHRISTMAS FLAVOURS
|
Pictures from PEZ International, thank you :) |
Unfortunately we can't show you the
new PEZ Dextrose and PEZ Candy Bags
at this point, we'll show you these in a later post.
But one thing is certain, the worldwide
PEZ Candy pack Collectors will definitely
flip out, as they will soon be able to
welcome several new candy packs into their collections.
We are so excited and love all the great new little changes.
What do you think, how do you like all the new designs?