As we all know, PEZ products are available
in more than 80 countries.
To ensure that this works well and properly,
PEZ International has a large number of sales
partners for this.
Today we would like to place one of these sales partners on the podium, because at the
moment there is no one else in Europe who implements
the advertising drum and marketing activities
for PEZ so incredibly well.
We take our hats off to Al Grosso & PEZ Serbia!
in Belgrade, Serbia, established in 1992 under
the name Al Punto, with the intention of bringing
the best sweets in the world to the domestic market.
The success story between PEZ International
and Al Grosso (formerly Alpunto) began in 1994, when Alpunto acquired the distribution
rights from PEZ for Serbia (former Yugoslavia).
Since then, PEZ has been an integral part of the
Serbian market and can be found in almost
every supermarket.
They first appeared on our radar about two years
ago when Al Grosso had brought out a particularly
great PEZ game and drawing book for children.
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PEZ game and drawing book.
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That was just the beginning of a true marketing offensive.
Many competitions on the
PEZ merch items, as backpack, pen, pencil, puzzle,
timetables and exercise books,
PEZ Serbia keeps attracting attention.
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Hard to get, Serbian PEZ Backpack & Puzzle.
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All the special PEZ merch items are not only very popular with Serbian PEZ collectors, no,
the worldwide PEZ collectors would also like to
include these items in their collections.
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PEZ exercise books from Serbia.
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NEW HAPPY MIX BOX FILLED WITH PEZ!
In time for the Easter holidays,
a great Happy MIX gift box has also been released
by Al Grosso and we particularly like the PEZ part
with the famous PEZ mascots,
filled with all kinds of sweets, and of course also
with PEZ candies, a PEZ dispenser and two PEZ stickers.
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HAPPY MIX GIFT BOX
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Thanks Sretanka for the pictures ;)
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The advertising budget is used absolutely correctly
and with all the great activities,
the success is also reflected in the Serbian
PEZ collector community,
where new PEZ collectors are constantly being added.
It is precisely these collectors who want the footballs
of the PARTIZAN and CRVENA ZVEZDA (red star)
football clubs from PEZ Serbia.
Perhaps Al Grosso will succeed in surprising
collectors with these two dispensers.
We have already edited the two footballs in Photoshop,
maybe Al Grosso will like it. ;)
Happy Collecting!
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CUSTOM PHOTOSHOP PEZ DISPENSERS!
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Svak čast Al Grosso, samo dalje sa
istom energijom, oduševljeni smo!!!