Soft Meets Sweet: Squishmallows Become PEZ Dispensers! Cam, Patty & Junie Join the PEZ Lineup

Squishmallows 

are made from a soft, marshmallow-like fabric 

and filled with cozy polyester stuffing, 

hence the name Squish-mallows.

 Since their debut in 2017, 

these ultra-soft plush toys 

have taken the world by storm with their 

irresistibly cuddly texture, adorable designs, 

and wide variety of lovable characters.

 

And now, they’re coming in an all new form:

 as PEZ dispensers!

  Just released: 

the first three Squishmallow PEZ characters, 

Cam the Cat,  

Patty the Cow,

 and Junie the Banana 

are now available at the PEZ International 

(Europe) online shop! here.

 For our American PEZ fans: 

these cute new dispensers will 

also be available stateside very soon.

 

In addition to the standard blister card packaging,

 collectors can look forward to exclusive

 twin packs, 

 featuring Cam with Junie, and Cam with Patty.

  We’re thrilled to be adding  

three fantastic new dispensers to 

our collections. The Squishmallow x PEZ collaboration

 is the perfect mix of cute and collectible!

Happy Collecting 

Even though we double- and triple-check our posts before sharing them with you, a small mix-up happened today.

We accidentally got the name wrong on the new pink Squishmallows cow, calling her Connor instead of PATTY!

Of course, we corrected it right away, but if we caused any confusion, we sincerely apologize. Thanks for understanding and for being part of our blog. -Ghosty

 

From Summer Cheer to Winter Gear: PEZ’s Christmas Ugly Sweater Returns!

Last holiday season, when the limited-edition 

Christmas Ugly PEZ Sweater Dispenser 

dropped as an online exclusive in both the

 U.S. and Europe, we went absolutely wild. 

The online shop was flooded with eager collectors, 

and within moments, the festive dispenser 

was completely sold out.

If there was ever a sign that this novelty

 had struck a chord with the community,

 that was it, and it became clear to many of 

us that a sequel was practically inevitable.

Fast forward to this week,PEZ has once again caught 

our attention with something unexpected

 and wonderfully festive, in the middle of summer!

 Just two days ago, PEZ released an adorable 

Christmas reindeer 

dispenser with a fun summer twist, as part of their 

"Christmas in July" campaign. 

(here more)

 

Taking that theme to heart, 

we’d like to use this opportunity to give you an early

 look at what’s coming for the 

2025 Christmas holiday season.

 

As hinted at the beginning of this post, 

yes, it’s official: PEZ is bringing back the 

Christmas Ugly Sweater Dispenser 

this year with a fresh new edition! 

 

The design for this year’s version closely mirrors

 last year's much-loved release. 

Santa Claus remains the centerpiece of the sweater design,

 giving fans that familiar festive feeling.

 

 However, PEZ has added a few subtle changes

 to keep things fresh. The color palette and pattern 

of the sweater have been slightly updated, 

and the embroidered “PEZ” lettering, which 

was red last year, now appears in a crisp winter white. 

This year's Christmas Ugly PEZ Sweater Dispenser 

will be exclusive to the United States, 

and it will be available only in tubes on store shelves. 

News like this makes us even more excited for

 the upcoming holiday season. But that’s not all,

 if we know PEZ, this is likely just the beginning. 

 

We’re sure they still have a few festive surprises up 

their sleeves for collectors around the world.

So stay tuned, the holiday PEZ magic is far from over!

Happy Collecting! 

Summer Vibes & Sweet PEZ Surprises: Say Hello to Natsu Panda!

Most of us are familiar with 

vintage PEZ dispensers, 

especially those found on licensed PEZ merchandise.

 Recently, we discovered some fantastic new 

PEZ products featuring familiar characters like the vintage PEZ 

bunny, pony, and duck, but also a brand-new 

pink panda bear lounging in a swim ring.

 Since this adorable character was completely new to us, 

we were instantly excited and eager to learn more.

We’re thrilled to introduce you to the 
Natsu Panda.

We immediately fell in love with the design:

 a cute pink panda bear relaxing comfortably
 in a bright yellow swim ring, 
holding a refreshing cold drink, 

radiating pure summer vibes!

You might be wondering: 
Natsu Panda? 
Never heard of it before?

That’s right! 
Until now, even we hadn’t come across 
this charming panda. 

But we’ve gathered all the details for you right here.

The pink Natsu Panda is the official mascot from 
AEON RETAIL Co.Ltd. in Japan, known primarily 
from AEON Shopping Malls across the country.

Currently, there’s an exciting promotion 
and a beautifully executed 
marketing campaign happening in Japan. 
For PEZ collectors and fans in Japan,
AEON RETAIL Co., Ltd. is running a summer campaign
 in 300 of their shopping malls.

Here’s the best part: 

when you spend 3,000 JPY (about $20 USD) at AEON, 
you can receive an exclusive PEZ giveaway! 
You get to choose from limited-edition PEZ products, 
all featuring the charming Natsu Panda design, 
while supplies last.

The following products are available to choose from:

PEZ pouches 

available in 5 different colors

PEZ COOLER BAG

PEZ GADGET CASES

But where’s the Natsu Panda PEZ dispenser?

With such an incredible collaboration 
and campaign underway, 
we all can’t help but wonder: 
when will the official Natsu PEZ dispenser be released? 
Since there’s already a PEZ panda mold, 
creating a Natsu Panda dispenser shouldn’t 
be too difficult. 

We believe some key players should definitely 
consider making this happen, with 300 stores involved,
 the dispenser would be quickly snapped up! 😉

Because we love the design so much, 
we couldn’t resist playing around with the 
current PEZ panda dispenser in Photoshop.
 We’ve edited it to imagine what a Natsu Panda dispenser 
could look like, and if this promotion is repeated
 next summer, hopefully,
 it will become a reality. 
Where there’s a will, there’s a way!

We’re excited for all Japanese PEZ collectors
 and fans who have the chance to get their
 hands on these wonderful PEZ merchandise items.
 For more info, be sure to check out the official
campaign website linked here.

Finally, a special thank you to AEON Retail 
and PEZ International for providing the 
photos and graphics used in this post.

Happy Collecting!

From the North Pole to the Tropics: PEZ Does It Again! A Reindeer Joins the Summer Party!

There are a thousand reasons to celebrate summer, 

and even more, thanks to PEZ and their sunny

 new summer-themed dispenser!

 

Last year, PEZ surprised us with a fun twist

 on holiday cheer:

 the Christmas in July Santa Clause dispenser.

 Sporting black sunglasses and a Hawaiian

 stem print, he brought tropical vacation

 vibes right into our collections.

As we already hinted, PEZ is celebrating

summer once again this year.

And let’s be honest, what’s Santa without his trusty reindeer?

Exactly, totally lost. :)

So now, Santa’s not alone anymore!

His cool reindeer companion has arrived,

also wearing black sunglasses and rocking

that cheerful Hawaiian print.

 

 We’re absolutely thrilled that Santa 

finally has company in our display cases.

 

This new Summer Reindeer is available 

exclusively online, 

Europe: here

and in the US here

Left: USA Right: European PEZ Blistercard

 

PEZ International has a special surprise in 

store for European PEZ collectors, 

a PEZ drawstring bag featuring the adorable 

PEZ mascots, the iconic PEZ logo, and the 

cheerful slogan "PEZ makes you smile."

You can get your drawstring bag here.

 Attention USA Collectors!
Get ready for the ultimate dose of  

The Nightmare Before Christmas dispensers!

 

 Now available as single dispensers, 

in twin packs, or even in a party pack, 

there's something for every fan. 

We're especially excited about 

these spooky-fun collectibles!

Get them here now!

 Over the years, PEZ has released some

amazing summer dispensers, 

inviting us to snap colorful and 

sunny photos with them. 

While the flamingo duo Mabel and Floyd 

will always be our all-time favorites, 

we’re super excited to welcome this reindeer 

into the summer lineup.

 

Summer collecting has never been more fun. 

Thank you, PEZ!

 

Happy Collecting! 

VMI Sports Officially Launches PEZ Flavored Creatine and Aminogex Products.

 VMI Sports®, a leading brand in the

 sports nutrition industry, is excited

 to announce that its highly anticipated

PEZ® Flavored Creatine Monohydrate 

and Aminogex® EAAs / BCAAs + Hydration 

products are now officially launched 

and available to consumers nationwide. (USA only)

 These new product rollouts build on VMI Sports’ 

multi-year licensing partnership with 

the iconic PEZ Candy brand , an innovative 

collaboration that brings nostalgic 

PEZ flavors with zero artificial colors to 

high-performance sports supplements. 

 

VMI Sports kicked off the partnership in March 2025 

with the successful launch of 

KXR® Ready-to-Drink Pre-Workout,

 its first PEZ flavored product. 

Now, the addition of Creatine Monohydrate 

and Aminogex expands the lineup, 

and the momentum will continue this summer

 with the launch of KXR Sport and KXR Stacked, 

both featuring signature PEZ flavors 

as part of the ongoing rollout.

 Creatine Monohydrate, available in 

PEZ Sour Green Apple and PEZ Cherry, 

is a powerhouse supplement known for 

boosting strength, power, and muscle growth

 by increasing the body’s natural energy source (ATP).

 It helps improve performance during 

high-intensity workouts, supports faster 

recovery, enhances lean muscle mass, 

and may even aid brain function and mental

 clarity – especially under stress or fatigue

 Aminogex EAAs / BCAAs + Hydration,

 available in PEZ Orange and PEZ Sour Green Apple, 

delivers 10G EAAs and 7G BCAAs, plus 

1.25G Betaine – clinically proven to enhance

 power, strength, muscle growth, and the body’s 

own production of creatine. 

It also features pharmaceutical-grade 

electrolytes for superior hydration 

post-workout or anytime recovery.

 

“Being a staple in sports nutrition, 

we knew we needed a partner that 

aligned with our brand and customers,”

 said VMI Sports President, Tom Reilly. 

“After a year of reviewing options, PEZ emerged

 as the perfect fit. This global iconic & 

nostalgic brand shares our Northeast roots. 

We’re excited to enter licensing with them, 

and the response from consumers and 

retailers has been extraordinary.” 

 

“We’ve been working closely with the

 VMI team to develop a great tasting line of

 sports nutrition products and these

 PEZ-inspired flavors will not disappoint! 

 

We’re excited to build out this line with VMI,” 

said Christian Jegen, CEO/President, PEZ Candy, Inc.

 

PEZ® powder products will be launching 

at HEB Supermarkets in the Southwest, 

as well as other chain retailers nationwide starting this July. 

Expansion will include both Grocery, Health Club, 

& Specialty Retailers as well as Amazon.com.

You can order yours here.

Happy Collecting! 

A New Era Begins at PEZ: Leadership Change Marks the Start of Exciting Innovations..

 It’s been making headlines across 

the Austrian daily press: 

a major generational shift is underway at PEZ.

 After more than 25 years at the helm of PEZ AG, 

Manfred Födermayr has handed over the reins 

to Leopold Hainy as of July 2025.

The newly appointed CEO is set to carry forward

 the company’s proven strategies while 

also broadening its reach with innovative

 new product lines. Based in Traun, Upper Austria, 

PEZ will continue to build on its heritage while

 embracing the future.

Key areas of focus under Hainy’s leadership 

will include accelerating the company’s 

digital transformation and placing a 

stronger emphasis on sustainability.

And there’s more exciting news ahead:

One particular announcement 

caught our attention, 

Hainy plans to launch a line of fruit gummies 

under the iconic PEZ brand. 

 

The group will continue investing in products 

aimed at health-conscious consumers and athletes.
“Gummy and effervescent products fortified with

 vitamins and other dietary supplements

 are already a strong segment in the U.S. 

This trend is also gaining momentum in our 

region and will continue to grow in

 the years to come,” Hainy explains. 

Expansion of the organic product range 

is also in the pipeline.

Today, the PEZ Group employs around 

950 people worldwide, 

with 150 based at the company’s headquarters in Traun. 

From there, global sales and marketing 

operations are managed, 

excluding the U.S. and Canada. 

PEZ also operates production facilities in Vienna, 

Western Hungary, and the United States, 

where it has its own visitor center. Recently,

 a flagship store was opened in Shanghai.

And finally, great news for Austrian fans: 

dedicated PEZ locations are also in

 the works right here at home!

Leopold Hainy is no stranger to PEZ. 

He has been part of the extended PEZ family for

 nearly a decade, previously serving as 

Managing Director of Ed. Haas, a sister company of 

PEZ and the distributor of PEZ products in Austria.

We’re excited to see what the future holds 

and can’t wait to discover what surprises 

PEZ has in store for us under Hainy’s leadership.

Please join us in giving a warm welcome to

 Mr. Hainy as he steps into his new role 

in the colorful world of PEZ!

You can read the full press release [here].

Happy Collecting! 

NOW AVAILABLE! Celebrating 75 Years of Magic: Cinderella and the New PEZ Exclusive.

The story of Cinderella continues to enchant

 and move audiences around the world, 

even decades after it first appeared.

 

The beloved animated film by Walt Disney Studios 

tells the story of Cinderella, a kind-hearted 

young woman who lives with her wicked 

stepmother and her lazy, selfish stepsisters. 

They constantly belittle her and force her to do

 all the household chores.

 

But there's one thing they can’t take from her:

 her dreams. 

Despite her hardships, Cinderella 

continues to sing and dance,

 joined by her animal friends, especially the

 two cheerful mice, Jaq and Gus.

 

One day, a letter from the King’s palace arrives: 

a royal ball is to be held! The King is searching

 for a bride for his son, the Prince, and every 

eligible young woman is commanded to attend.

Thanks to a little magic from her kind Fairy

 Godmother, Cinderella receives a beautiful

 gown and a grand coach, just in time for the ball.

 

But the magic comes with a catch, it only lasts

 until midnight. Cinderella captures the Prince’s heart,

 but as the clock strikes twelve, she must flee. 

In her rush, she leaves behind a single glass slipper.

 

Determined to find the mystery girl, the Prince 

begins a kingdom-wide search. Every maiden 

must try on the slipper—and only one foot fits...

It’s hard to believe, but the Cinderella film

 had a long and winding development. 

Some of the early scripts date all the way

 back to the 1930s! It wasn’t until 1948

 that Disney finally decided to bring Cinderella to

 the screen, a risky decision at the time, 

since the studio’s last major hit, 

Snow White and the Seven Dwarfs (1937), 

was more than a decade old, 

and Disney was in a financially uncertain position. 

 PEZ Celebrates 75 Years of Cinderella!

As we teased in a recent post, PEZ has 

created a very special release to celebrate

 Cinderella’s anniversary, an Online Exclusive dispenser

 that is now finally available!

This special edition features a translucent

 light blue stem, printed with 

Disney Cinderella 75 

in elegant black font.

Left: USA vs. Right: Euro PEZ Princess Blistercard

It’s distinct from the version available 

exclusively in U.S. Disney Parks, 

which features a crystal-clear body instead. 

Of course, we’ve prepared a side-by-side 

comparison of the regular Cinderella, 

the Disney Parks exclusive, 

and the brand-new Online Exclusive, just for you!

You can grab this stunning new PEZ dispenser

 in Europe (here) and in the 

USA (here)

 

USA and Euro Online only release!

As Always: A Princess Pictorial Just for You!

For our American PEZ collectors, 

there is even more to order online: 

the Pokemon Gengar is now available, 

and  the Nightmare before Christmas 

PEZ Party Pack with 12 dispensers is also 

available now at PEZ Candy USA!

(here)

To top it all off, we’ve created a brand-new 

Disney Princess pictorial.

 It's our little tradition to celebrate each 

magical release with something special for

 our collector community.

 

And finally, a huge THANK YOU to PEZ for 

always surprising us with such creative 

and exciting dispensers. You keep our hobby fresh, fun, 

and full of wonder.

 💙💙💙

Happy Collecting!

Coming soon! New HELLO KITTY PEZ Tin Features Cinnamoroll, Kuromi & More – Hello Kitty Fans Rejoice! Full Overview!

In our world of collecting, 

Hello Kitty 

PEZ dispensers have become as essential 

as Sunday morning rituals, an inseparable part 

of our PEZ passion. 

Over the years, Sanrio and PEZ have worked

 their magic, bringing beloved characters and 

delightful designs into our lives, 

one dispenser at a time.

It’s been ages since the last Hello Kitty PEZ tin

 made its debut, but good things come 

to those who wait! 

This September, PEZ Candy USA is treating 

us to a brand-new Hello Kitty tin, 

and it's arriving exclusively in the United States.

 Spoiler: it's absolutely worth the wait.

So what’s inside this enchanting new Hello Kitty tin?

✨Classic Red Hello Kitty✨

A timeless favorite that never goes out of style.
✨Cinnamoroll✨

Making a sweet PEZ debut, this beloved 

Sanrio pup finally joins the family!
✨My Melody✨ 

Celebrating her golden jubilee (50th Anniversary Edition), 

in style with a brand-new PEZ mold!

✨Kuromi✨

Returning with a bold new color variation 

that collectors will adore.

But that’s not all: 

each dispenser features a lovely printed stem design,

 adding that extra bit of charm and 

collectibility to an already magical set.

With these four new additions, 

our Hello Kitty PEZ family grows by nine 

fresh faces this year, yes, 

nine new dispensers for 2025!

 It's getting so crowded on our display shelves

 that we might have to start rearranging

 just to make room for everyone.
 

We’re counting down the days until September
 and can hardly contain our excitement. 
These new dispensers will make the perfect 
addition to any PEZ or Sanrio collection, 

and we can’t wait 
to welcome them into ours.

Of course, we've prepared a full pictorial 
of all 2025 Hello Kitty PEZ releases, 
complete with country flags to help you see 
where each dispenser is available.
Let the countdown begin, Hello Kitty magic awaits!
Happy Collecting!