It’s been making headlines across
the Austrian daily press:
a major generational shift is underway at PEZ.
After more than 25 years at the helm of PEZ AG,
Manfred Födermayr has handed over the reins
to Leopold Hainy as of July 2025.
the company’s proven strategies while
also broadening its reach with innovative
new product lines. Based in Traun, Upper Austria,
PEZ will continue to build on its heritage while
embracing the future.
Key areas of focus under Hainy’s leadership
Key areas of focus under Hainy’s leadership
will include accelerating the company’s
digital transformation and placing a
stronger emphasis on sustainability.
And there’s more exciting news ahead:
One particular announcement
And there’s more exciting news ahead:
One particular announcement
caught our attention,
Hainy plans to launch a line of fruit gummies
under the iconic PEZ brand.
The group will continue investing in products
aimed at health-conscious consumers and athletes.
“Gummy and effervescent products fortified with
“Gummy and effervescent products fortified with
vitamins and other dietary supplements
are already a strong segment in the U.S.
This trend is also gaining momentum in our
region and will continue to grow in
the years to come,” Hainy explains.
Expansion of the organic product range
is also in the pipeline.
Today, the PEZ Group employs around
Today, the PEZ Group employs around
950 people worldwide,
with 150 based at the company’s headquarters in Traun.
From there, global sales and marketing
operations are managed,
excluding the U.S. and Canada.
PEZ also operates production facilities in Vienna,
Western Hungary, and the United States,
where it has its own visitor center. Recently,
a flagship store was opened in Shanghai.
And finally, great news for Austrian fans:
And finally, great news for Austrian fans:
dedicated PEZ locations are also in
the works right here at home!
Leopold Hainy is no stranger to PEZ.
Leopold Hainy is no stranger to PEZ.
He has been part of the extended PEZ family for
nearly a decade, previously serving as
Managing Director of Ed. Haas, a sister company of
PEZ and the distributor of PEZ products in Austria.
We’re excited to see what the future holds
We’re excited to see what the future holds
and can’t wait to discover what surprises
PEZ has in store for us under Hainy’s leadership.
Please join us in giving a warm welcome to
Please join us in giving a warm welcome to
Mr. Hainy as he steps into his new role
in the colorful world of PEZ!
You can read the full press release [here].
You can read the full press release [here].
Happy Collecting!
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