VMI Sports®, a leading brand in the
sports nutrition industry, is excited
to announce that its highly anticipated
PEZ®
Flavored Creatine Monohydrate
and Aminogex® EAAs / BCAAs + Hydration
products are now officially launched
and available to consumers
nationwide. (USA only)
These new product rollouts build on VMI Sports’
multi-year licensing partnership with
the iconic PEZ Candy brand , an
innovative
collaboration that brings nostalgic
PEZ flavors with zero
artificial colors to
high-performance sports supplements.
VMI Sports
kicked off the partnership in March 2025
with the successful launch of
KXR® Ready-to-Drink Pre-Workout,
its first PEZ flavored product.
Now,
the addition of Creatine Monohydrate
and Aminogex expands the lineup,
and the momentum will continue this summer
with the launch of KXR Sport
and KXR Stacked,
both featuring signature PEZ flavors
as part of the
ongoing rollout.
Creatine Monohydrate, available in
PEZ Sour Green
Apple and PEZ Cherry,
is a powerhouse supplement known for
boosting
strength, power, and muscle growth
by increasing the body’s natural
energy source (ATP).
It helps improve performance during
high-intensity
workouts, supports faster
recovery, enhances lean muscle mass,
and may
even aid brain function and mental
clarity – especially under stress or
fatigue
available in PEZ
Orange and PEZ Sour Green Apple,
delivers 10G EAAs and 7G BCAAs, plus
1.25G Betaine – clinically proven to enhance
power, strength, muscle
growth, and the body’s
own production of creatine.
It also features
pharmaceutical-grade
electrolytes for superior hydration
post-workout or
anytime recovery.
“Being a staple in sports nutrition,
we knew we
needed a partner that
aligned with our brand and customers,”
said VMI
Sports President, Tom Reilly.
“After a year of reviewing options, PEZ
emerged
as the perfect fit. This global iconic &
nostalgic brand
shares our Northeast roots.
We’re excited to enter licensing with them,
and the response from consumers and
retailers has been extraordinary.”
“We’ve
been working closely with the
VMI team to develop a great tasting line
of
sports nutrition products and these
PEZ-inspired flavors will not
disappoint!
We’re excited to build out this line with VMI,”
said
Christian Jegen, CEO/President, PEZ Candy, Inc.
PEZ® powder
products will be launching
at HEB Supermarkets in the Southwest,
as well
as other chain retailers nationwide starting this July.
Expansion will
include both Grocery, Health Club,
& Specialty Retailers as well
as Amazon.com.
You can order yours here.
Happy Collecting!