Wednesday, July 2, 2025

VMI Sports Officially Launches PEZ Flavored Creatine and Aminogex Products.

 VMI Sports®, a leading brand in the
 sports nutrition industry, is excited
 to announce that its highly anticipated
PEZ® Flavored Creatine Monohydrate 
and Aminogex® EAAs / BCAAs + Hydration 
products are now officially launched 
and available to consumers nationwide. (USA only)
 These new product rollouts build on VMI Sports’ 
multi-year licensing partnership with 
the iconic PEZ Candy brand , an innovative 
collaboration that brings nostalgic 
PEZ flavors with zero artificial colors to 
high-performance sports supplements. 
 
VMI Sports kicked off the partnership in March 2025 
with the successful launch of 
KXR® Ready-to-Drink Pre-Workout,
 its first PEZ flavored product. 
Now, the addition of Creatine Monohydrate 
and Aminogex expands the lineup, 
and the momentum will continue this summer
 with the launch of KXR Sport and KXR Stacked, 
both featuring signature PEZ flavors 
as part of the ongoing rollout.
 Creatine Monohydrate, available in 
PEZ Sour Green Apple and PEZ Cherry, 
is a powerhouse supplement known for 
boosting strength, power, and muscle growth
 by increasing the body’s natural energy source (ATP).
 It helps improve performance during 
high-intensity workouts, supports faster 
recovery, enhances lean muscle mass, 
and may even aid brain function and mental
 clarity – especially under stress or fatigue
 Aminogex EAAs / BCAAs + Hydration,
 available in PEZ Orange and PEZ Sour Green Apple, 
delivers 10G EAAs and 7G BCAAs, plus 
1.25G Betaine – clinically proven to enhance
 power, strength, muscle growth, and the body’s 
own production of creatine. 
It also features pharmaceutical-grade 
electrolytes for superior hydration 
post-workout or anytime recovery.
 
“Being a staple in sports nutrition, 
we knew we needed a partner that 
aligned with our brand and customers,”
 said VMI Sports President, Tom Reilly. 
“After a year of reviewing options, PEZ emerged
 as the perfect fit. This global iconic & 
nostalgic brand shares our Northeast roots. 
We’re excited to enter licensing with them, 
and the response from consumers and 
retailers has been extraordinary.” 
 
“We’ve been working closely with the
 VMI team to develop a great tasting line of
 sports nutrition products and these
 PEZ-inspired flavors will not disappoint! 
 
We’re excited to build out this line with VMI,” 
said Christian Jegen, CEO/President, PEZ Candy, Inc.
 
PEZ® powder products will be launching 
at HEB Supermarkets in the Southwest, 
as well as other chain retailers nationwide starting this July. 
Expansion will include both Grocery, Health Club, 
& Specialty Retailers as well as Amazon.com.
You can order yours here.
Happy Collecting! 

A New Era Begins at PEZ: Leadership Change Marks the Start of Exciting Innovations..

 t’s been making headlines across 
the Austrian daily press: 
a major generational shift is underway at PEZ.
 After more than 25 years at the helm of PEZ AG, 
Manfred Födermayr has handed over the reins 
to Leopold Hainy as of July 2025.
The newly appointed CEO is set to carry forward

 the company’s proven strategies while 
also broadening its reach with innovative
 new product lines. Based in Traun, Upper Austria, 
PEZ will continue to build on its heritage while
 embracing the future.

Key areas of focus under Hainy’s leadership 
will include accelerating the company’s 
digital transformation and placing a 
stronger emphasis on sustainability.

And there’s more exciting news ahead:

One particular announcement 
caught our attention, 
Hainy plans to launch a line of fruit gummies 
under the iconic PEZ brand. 
 
The group will continue investing in products 
aimed at health-conscious consumers and athletes.
“Gummy and effervescent products fortified with
 vitamins and other dietary supplements
 are already a strong segment in the U.S. 
This trend is also gaining momentum in our 
region and will continue to grow in
 the years to come,” Hainy explains. 
Expansion of the organic product range 
is also in the pipeline.

Today, the PEZ Group employs around 
950 people worldwide, 
with 150 based at the company’s headquarters in Traun. 
From there, global sales and marketing 
operations are managed, 
excluding the U.S. and Canada. 
PEZ also operates production facilities in Vienna, 
Western Hungary, and the United States, 
where it has its own visitor center. Recently,
 a flagship store was opened in Shanghai.

And finally, great news for Austrian fans: 
dedicated PEZ locations are also in
 the works right here at home!

Leopold Hainy is no stranger to PEZ. 
He has been part of the extended PEZ family for
 nearly a decade, previously serving as 
Managing Director of Ed. Haas, a sister company of 
PEZ and the distributor of PEZ products in Austria.

We’re excited to see what the future holds 
and can’t wait to discover what surprises 
PEZ has in store for us under Hainy’s leadership.

Please join us in giving a warm welcome to
 Mr. Hainy as he steps into his new role 
in the colorful world of PEZ!

You can read the full press release [here].
Happy Collecting! 

Tuesday, June 24, 2025

NOW AVAILABLE! Celebrating 75 Years of Magic: Cinderella and the New PEZ Exclusive.

The story of Cinderella continues to enchant
 and move audiences around the world, 
even decades after it first appeared.
 
The beloved animated film by Walt Disney Studios 
tells the story of Cinderella, a kind-hearted 
young woman who lives with her wicked 
stepmother and her lazy, selfish stepsisters. 
They constantly belittle her and force her to do
 all the household chores.
 
But there's one thing they can’t take from her:
 her dreams. 
Despite her hardships, Cinderella 
continues to sing and dance,
 joined by her animal friends, especially the
 two cheerful mice, Jaq and Gus.
 
One day, a letter from the King’s palace arrives: 
a royal ball is to be held! The King is searching
 for a bride for his son, the Prince, and every 
eligible young woman is commanded to attend.
Thanks to a little magic from her kind Fairy
 Godmother, Cinderella receives a beautiful
 gown and a grand coach, just in time for the ball.
 
But the magic comes with a catch, it only lasts
 until midnight. Cinderella captures the Prince’s heart,
 but as the clock strikes twelve, she must flee. 
In her rush, she leaves behind a single glass slipper.
 
Determined to find the mystery girl, the Prince 
begins a kingdom-wide search. Every maiden 
must try on the slipper—and only one foot fits...
It’s hard to believe, but the Cinderella film
 had a long and winding development. 
Some of the early scripts date all the way
 back to the 1930s! It wasn’t until 1948
 that Disney finally decided to bring Cinderella to
 the screen, a risky decision at the time, 
since the studio’s last major hit, 
Snow White and the Seven Dwarfs (1937), 
was more than a decade old, 
and Disney was in a financially uncertain position. 
 PEZ Celebrates 75 Years of Cinderella!
As we teased in a recent post, PEZ has 
created a very special release to celebrate
 Cinderella’s anniversary, an Online Exclusive dispenser
 that is now finally available!
This special edition features a translucent
 light blue stem, printed with 
Disney Cinderella 75 
in elegant black font.
Left: USA vs. Right: Euro PEZ Princess Blistercard
It’s distinct from the version available 
exclusively in U.S. Disney Parks, 
which features a crystal-clear body instead. 
Of course, we’ve prepared a side-by-side 
comparison of the regular Cinderella, 
the Disney Parks exclusive, 
and the brand-new Online Exclusive, just for you!
You can grab this stunning new PEZ dispenser
 in Europe (here) and in the 
USA (here)
 
USA and Euro Online only release!

As Always: A Princess Pictorial Just for You!

For our American PEZ collectors, 
there is even more to order online: 
the Pokemon Gengar is now available, 
and  the Nightmare before Christmas 
PEZ Party Pack with 12 dispensers is also 
available now at PEZ Candy USA!

To top it all off, we’ve created a brand-new 
Disney Princess pictorial.
 It's our little tradition to celebrate each 
magical release with something special for
 our collector community.
 
And finally, a huge THANK YOU to PEZ for 
always surprising us with such creative 
and exciting dispensers. You keep our hobby fresh, fun, 
and full of wonder.

 💙💙💙

Happy Collecting!

Friday, June 20, 2025

Coming soon! New HELLO KITTY PEZ Tin Features Cinnamoroll, Kuromi & More – Hello Kitty Fans Rejoice! Full Overview!

In our world of collecting, 
Hello Kitty 
PEZ dispensers have become as essential 
as Sunday morning rituals, an inseparable part 
of our PEZ passion. 
Over the years, Sanrio and PEZ have worked
 their magic, bringing beloved characters and 
delightful designs into our lives, 
one dispenser at a time.
It’s been ages since the last Hello Kitty PEZ tin
 made its debut, but good things come 
to those who wait! 
This September, PEZ Candy USA is treating 
us to a brand-new Hello Kitty tin, 
and it's arriving exclusively in the United States.
 Spoiler: it's absolutely worth the wait.

So what’s inside this enchanting new Hello Kitty tin?

Classic Red Hello Kitty
A timeless favorite that never goes out of style.
Cinnamoroll
Making a sweet PEZ debut, this beloved 
Sanrio pup finally joins the family!
My Melody
 
Celebrating her golden jubilee (50th Anniversary Edition), 
in style with a brand-new PEZ mold!
Kuromi
Returning with a bold new color variation 
that collectors will adore.
But that’s not all: 
each dispenser features a lovely printed stem design,
 adding that extra bit of charm and 
collectibility to an already magical set.
With these four new additions, 
our Hello Kitty PEZ family grows by nine 
fresh faces this year, yes, 
nine new dispensers for 2025!

 It's getting so crowded on our display shelves
 that we might have to start rearranging
 just to make room for everyone.
 
We’re counting down the days until September
 and can hardly contain our excitement. 
These new dispensers will make the perfect 
addition to any PEZ or Sanrio collection, 
and we can’t wait 
to welcome them into ours.

Of course, we've prepared a full pictorial 
of all 2025 Hello Kitty PEZ releases, 
complete with country flags to help you see 
where each dispenser is available.
Let the countdown begin, Hello Kitty magic awaits!
Happy Collecting!

Wednesday, June 18, 2025

London Calling! Luxury Meets Nostalgia: Anya Hindmarch x PEZ

Stunning photos have just reached 
us from London, and trust us, 
if you’re anywhere near the city (or planning a trip),
 you need to add this to your to-do list:
The incredible Anya Hindmarch store in Chelsea.
 
For those unfamiliar, Anya Hindmarch is a
 celebrated British fashion accessories 
designer and the founder and CEO of her 
eponymous luxury brand. 
 
Known for her playful yet sophisticated 
approach to fashion, Anya has made a name 
for herself with high-end bags and accessories 
that often blend nostalgia, and craftsmanship
 in the most unexpected ways.
 
And now… she’s taken it one step further, 
with a PEZ-inspired collection that brings 
our favorite candy icon into the world of designer fashion! 

PEZ Meets High Fashion 🎒✨

Inside the boutique, every PEZ-themed product
 is beautifully staged, the displays are 
truly something to behold. 
Bright, bold, and unapologetically fun, 
the shop window alone is a total showstopper
Whether you're a die-hard collector or a fashion
 lover with a sweet spot for childhood memories,
 this is a destination worth experiencing in person.
Thank you Kristin Anderson C. for the pictures.

The Anya Hindmarch store is located at:
📍 14 Pont Street, Chelsea, London SW1X 9EN

Can’t Make It to London? Shop the Collection Online 🛍️

For those who can’t pop over to Chelsea 
but are still dreaming of a PEZ-inspired 
designer piece—fear not! 
The exclusive PEZ bags and accessories are also available online. Granted, they’re a bit of an investment,
 but for fans of both style and sweets,
 they’re a match made in collector heaven.
 Want to see more? All of Anya’s fabulous 
products are just a click away, 
check them out online here! 
Happy Collecting! 

Tuesday, June 17, 2025

Blue, Red, White & Glitter: The Sparkling Evolution of the PEZ USA Flag Ball

 One can't help but wonder,
was this a masterstroke of marketing 
from the very beginning, or did PEZ Candy Inc. 
take a brilliant cue from the ever-creative 
PEZ collecting communities?
 
Last year, collectors were treated to a sparkling
 surprise with the release of the  
Crystal Glitter PEZ USA Flag Ball dispenser,
 featuring a blue stem, exclusively included 
in the limited Pamp Suisse Fourth of July PEZ Silver Gift Set.
With only 2,500 pieces produced, it instantly 
became a coveted item among enthusiasts.
 
Soon after, PEZ Candy Inc. followed up with
 a second version of the same USA Flag Ball design, 
this time mounted on a red stem, launched as a  
Limited Edition Online Exclusive
That’s when something fascinating happened 
in the PEZ communities: 
collectors began customizing their dispensers 
by swapping out stems. 
The goal?
 To complete the patriotic color trio
red, white, and blue
just like the American flag.
 
What started as a DIY effort by passionate
 fans is now becoming official. PEZ Candy Inc. 
has embraced the idea and is releasing a third
 version of the dispenser, now with a white stem
once again as an Online Exclusive.
With the addition of this final variant, 
the USA Flag Ball trilogy is now complete:
 red, white, and blue, each shimmering with 
crystal glitter, and each celebrating the spirit 
of American creativity and independence.
 
It might just be a humble ball-shaped dispenser, 
but for collectors and PEZ lovers alike,
 it's a symbol of thoughtful design and 
responsive fan engagement.
 Here’s to another exciting addition to the 
ever-growing world of PEZ dispensers, 
may there be many more surprises to come!
 
Here you can get the new dispenser for your Collection! 
Happy Collecting! 

Monday, June 16, 2025

Turtle Power Returns – The Teenage Mutant Ninja Turtles Are Back in the PEZ Lineup!

Get ready, because Donatello, Michelangelo, 
Raphael, and Leonardo, yes, the iconic 
Teenage Mutant Ninja Turtles,
are making a major PEZ comeback, 
and we're absolutely here for it!
These four legendary brothers from the
sewers of New York have been fan favorites
 for decades, and now they’re charging back
 into the spotlight in style. 
Whether you grew up watching them battle
 Shredder and snacking on pizza, 
or you’ve only just discovered their 
ninja-powered world, there’s no denying 
the charm and cultural power of the TMNT. 
 
Since 1994, the four legendary turtle brothers, 
 Donatello, Michelangelo, Raphael, and Leonardo
  have been a beloved part of our PEZ collections.
 First introduced in both Angry Style and Happy Style
and each available with seven different stem colors,
 they quickly became fan favorites 
and collector essentials.

Over the years, PEZ has kept the TMNT magic alive.

 In 2005 and again in 2014, the molds were 
updated to reflect modern designs while 
keeping that nostalgic spark we all love. 
With each relaunch, the turtles brought smiles
 to both the young and the young at heart,
 bridging generations through a shared 
love of candy and crime-fighting reptiles.
 
And let’s not forget another 
collector’s highlight from recent years: 
the Ninja Turtles PEZ Connectibles series, 
which gave our shelves a playful, interactive twist. 
These cleverly designed dispensers added 
a whole new dimension to collecting, 
and brought even more fun to the world of PEZ
And now… they're back once more!
PEZ is treating us to an exciting new mold for 
all four brothers, fresher, bolder, and more detailed than ever. 
These aren't just minor updates, this is a full-on 
Turtle comeback, and it’s making serious 
waves in the PEZ universe.
 
In Europe, fans will find the TMNT dispensers 
on classic blister cards, while our friends in 
the United States will get a double treat:
 the dispensers will be available both on
 blister cards and in a specially designed Twin Pack 
USA only! Two new Teenage Mutant Ninja Turtles Twin Pack's with Leonardo & Michelangelo and Donatello and Raphael.
 that’s bursting with turtle style.
So clear some shelf space, fellow collectors
 four new heroes in a half shell are heading
 your way very soon, and you 
won't want to miss them!
 
The TMNT PEZ Party Pack (12 pack - each Individually wrapped) 
from PEZ Candy US is available here.
Happy Collecting!