VMI Sports Officially Launches PEZ Flavored Creatine and Aminogex Products.

 VMI Sports®, a leading brand in the

 sports nutrition industry, is excited

 to announce that its highly anticipated

PEZ® Flavored Creatine Monohydrate 

and Aminogex® EAAs / BCAAs + Hydration 

products are now officially launched 

and available to consumers nationwide. (USA only)

 These new product rollouts build on VMI Sports’ 

multi-year licensing partnership with 

the iconic PEZ Candy brand , an innovative 

collaboration that brings nostalgic 

PEZ flavors with zero artificial colors to 

high-performance sports supplements. 

 

VMI Sports kicked off the partnership in March 2025 

with the successful launch of 

KXR® Ready-to-Drink Pre-Workout,

 its first PEZ flavored product. 

Now, the addition of Creatine Monohydrate 

and Aminogex expands the lineup, 

and the momentum will continue this summer

 with the launch of KXR Sport and KXR Stacked, 

both featuring signature PEZ flavors 

as part of the ongoing rollout.

 Creatine Monohydrate, available in 

PEZ Sour Green Apple and PEZ Cherry, 

is a powerhouse supplement known for 

boosting strength, power, and muscle growth

 by increasing the body’s natural energy source (ATP).

 It helps improve performance during 

high-intensity workouts, supports faster 

recovery, enhances lean muscle mass, 

and may even aid brain function and mental

 clarity – especially under stress or fatigue

 Aminogex EAAs / BCAAs + Hydration,

 available in PEZ Orange and PEZ Sour Green Apple, 

delivers 10G EAAs and 7G BCAAs, plus 

1.25G Betaine – clinically proven to enhance

 power, strength, muscle growth, and the body’s 

own production of creatine. 

It also features pharmaceutical-grade 

electrolytes for superior hydration 

post-workout or anytime recovery.

 

“Being a staple in sports nutrition, 

we knew we needed a partner that 

aligned with our brand and customers,”

 said VMI Sports President, Tom Reilly. 

“After a year of reviewing options, PEZ emerged

 as the perfect fit. This global iconic & 

nostalgic brand shares our Northeast roots. 

We’re excited to enter licensing with them, 

and the response from consumers and 

retailers has been extraordinary.” 

 

“We’ve been working closely with the

 VMI team to develop a great tasting line of

 sports nutrition products and these

 PEZ-inspired flavors will not disappoint! 

 

We’re excited to build out this line with VMI,” 

said Christian Jegen, CEO/President, PEZ Candy, Inc.

 

PEZ® powder products will be launching 

at HEB Supermarkets in the Southwest, 

as well as other chain retailers nationwide starting this July. 

Expansion will include both Grocery, Health Club, 

& Specialty Retailers as well as Amazon.com.

You can order yours here.

Happy Collecting!