Hello Kitty Magic: Unveiling the 2025 PEZ Rainbow Collection – A Colorful Celebration of Iconic Cuteness!

If you search for Hello Kitty on Wikipedia,

 it becomes clear just how incredibly 

successful the iconic Hello Kitty 

brand has become worldwide.

There is virtually nothing that you can't find 

in the Hello Kitty product range, 

from toasters, vacuum cleaners, guitars, and perfume,

 to jewelry, credit cards, televisions, cell phones,

 computer accessories, and even cars.

Entire theme parks, airplanes, and trains 

have been designed around Hello Kitty, 

showing her global influence.

New European Hello Kitty "Rainbow" PEZ assortment.

Hello Kitty holds a special place in our 

PEZ collections, as PEZ and Sanrio have 

collaborated for decades, bringing us many 

beautiful and unique PEZ dispensers and items.

We recently celebrated Hello Kitty's 50th birthday

 with a stunning crystal purple anniversary 

dispenser for our collections. 

For many years, it’s been a tradition 

that PEZ releases a new Hello Kitty series 

annually, and 2025 will be no exception.

We’re excited to give you an 

exclusive first look 

at the upcoming 

Hello Kitty PEZ 

"Rainbow" 

series, debuting in the second quarter of 2025 in Europe.

This collection features three new designs:

The Rainbow Kitty, 

with white bow,  on a light blue stem

 The Classic Kitty on a purple stem

 with a print of white Hello Kitty heads on the stems.

 The Hello Kitty with a crystal blue rainbow bow, 

which perfectly complements the 

blue stem of the Rainbow Kitty.

It’s likely that one or two of these 

dispensers will make their way into 

the American PEZ Candy USA range.

While we have to wait until next year, 

the anticipation only adds to the excitement... 

though the wait is definitely tough!

Happy Collecting!