... to develop a line of PEZ-inspired frozen novelty products for
the U.S. and Canadian markets.
Lisa Marks Associates, PEZ's licensing agency, brokered the deal.
The initial collection of frozen treats will feauture PEZ emoji face pops, fun-up pops and super pops in a variety of fruity, tropical and rainbow glavors inspired by the original PEZ candy tablets.
“We are excited to be partnering with a great company like Dolly Madison Ice Cream to expand the PEZ brand into the frozen novelty product segment,” says Christian Jegen, chief operating officer, PEZ.
We are confident that consumers will love the collection of frozen treats that will come out of this cooperation.
The new PEZ-inspired novelty products are scheduled
to hit shelves in March 2018.
View the original article here licensemag.com